Mongolian nomads have long known that the key to keeping their grasslands healthy is moving their herds and maintaining a proper ratio of goats to sheep. Goats eat grass roots, sheep do not. In order to keep native grasses on the plus side of regeneration, they have, for millennia, raised more sheep than goats. But it's the goats that produce cashmere.

In recent decades, Mongolia has expanded its global trade connections and the world's love of cashmere has put pressure on herders and their traditions. Fewer sheep and more cashmere-producing goats are being introduced into herds. The result is overgrazing; Mongolia Plateau grasslands are in danger of desertification.

In hopes of turning the tide on this trend, NOYA Fibers, The Nature Conservancy and a small group of passionate people are working to improve the future of the Mongolia Plateau region by developing a comprehensive grasslands management program, animal welfare and social programs that together produce the worlds finest cashmere while preserving Mongolia's grasslands and maintaining the lively hood of herders and their families.

Building on the work done by existing herder cooperatives, NOYA is raising awareness about the importance of sustainable grazing and developing quality standards and supply chain traceability.  NOYA Cashmere is hand-harvested by goat herders who brush their flocks as they shift grazing grounds according to the seasons. 

Please watch the The Next Steppe to learn more about NOYA Fibers. We are eager to work with manufacturers and brand partners to bring the worlds first sustainable and fully traceable superior quality cashmere to market. 

If you are interested in working with NOYA, please feel free to contact us at crispin@noyafibers.com or greg@noyafibers.com to learn more.

Photo Credits: Nick Hall and Bill Barclay; The Nature Conservancy, Copyright 2014-2016. All Rights Reserved.


NOYA is a hybrid word stemming from the Mongolian words "nogoon" meaning "green" and "yama" meaning "goat", or green goat. Working in partnership with The Nature Conservancy and the nomadic herders in northeastern Mongolia, NOYA is implementing sustainable grazing practices in efforts to preserve the communal grasslands from commercial overgrazing. As part of this effort, we work with the herders to maximize the health and productivity of their livestock, improve the herders economic well-being and implement other social and community development initiatives that help to preserve the nomadic way of life. This process in its entirety yields some of the finest quality cashmere fiber found in Mongolia, if not the world. NOYA connects the herders directly with western brands and textile manufactures and can provide full transparency, traceability for those looking to lead the future of the global apparel industry.  


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The Eternal Knot or "Shrivatsa" used for the NOYA Fibers logo is an important cultural marker in places significantly influenced by Tibetan Buddhism, including Mongolia. We chose this sacred symbol because it represents our core values as a brand and company, reflecting on our shared commitment with the people of Mongolia to maintain the integrity and quality of our product, while upholding the highest environmental, social and economic standards found in the cashmere fiber industry. Our logo serves as a symbol for a better future for the Mongolian people and our planet. 


NOYA Fibers is not a conventional fiber, yarn or textile company.  Our primary objective is to develop the global standard for responsible cashmere through the empowerment of nomadic herding cultures. 

Through the development and implementation of a singular, global standard for responsible cashmere, NOYA is driving to connect the products that nomadic herders produce to the global marketplace by emphasizing transparency and traceability throughout the supply. 

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Currently, NOYA Fiber is sourced only from the Toson Khulstai reserve in Mongolia—a million plus acre reserve (larger than the State of Rhode Island) in the heart of the Eastern Steppe of Mongolia’s grasslands. Toson Khulstai is about a 20 hour automobile ride along an unfinished road from Ulaanbaatar—Mongolia’s capital and most populous city. 

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Greg Goble, CEO / Founder

Greg Goble founded NOYA Fibers shortly after graduating from Colorado State University where he earned his MBA in Global, Social, and Sustainable Enterprises.  A San Diego native, Greg has a background in the outdoor retail industry having worked as an Operations Analyst for REI, and more recently as a Business and Portfolio Management Analyst for OtterBox. Greg has taught courses on entrepreneurship at various clubs, colleges, and universities throughout the US. 

Crispin Argento, COO / Director of Sales

Crispin joined NOYA Fibers' team in May 2015 after successfully launching and managing the Portland Apparel Lab, an apparel and lifestyle business accelerator providing early stage strategic and operational support and training  to entrepreneurs in launching and cultivating the lifestyle businesses of tomorrow.  Crispin is a sustainable fashion expert and frequent speaker on issues affecting the fashion industry, advocating that fashion companies should serve as a force for good, leading to systemic and lasting impact through better design, scientific innovation and responsible business practices that drive profitability and value.