In hopes of turning the tide on this trend, NOYA Fibers, The Nature Conservancy and a small group of passionate people are working to improve the future of the Mongolia Plateau region by developing a comprehensive grasslands management program, animal welfare and social programs that together produce the worlds finest cashmere while preserving Mongolia's grasslands and maintaining the livelihood of herders and their families.

Building on the work done by existing herder cooperatives, NOYA is raising awareness about the importance of sustainable grazing and developing quality standards and supply chain traceability.  NOYA cashmere is hand-harvested by goat herders who brush their flocks as they shift grazing grounds according to the seasons.